I was absolutely thrilled to be featured in Western Art & Architecture magazine. Celebrating everything “from cowboy to contemporary,” this magazine is the definitive source for Western design inspiration and ideas.
Western Art & Architecture editor Eliza Cross devised a fantastic piece that beautifully articulates my design background and the history of my firm. The article highlights how, despite the numerous awards and success of my firm, I maintain a client-centric approach by remaining the lead designer and meeting each client in person. I love this part of my job, not only because it allows me to truly get to know my clients and see them in their natural surroundings, but it also gives me the opportunity to travel extensively.
When Eliza asked me how I was able to accomplish everything, I explained that my strong team is very selective about the clients and projects we take on. Eliza also mentioned the high level of trust I share with my clients. In fact, I was asked to design one of my client’s final resting places as a result.
The article then goes back to the beginning by recounting my experiences as a concert organist and Pan Am flight attendant before attending Ohio University and studying abroad in Europe. From there, I completed Georgia State University’s graduate program in interior design. My experiences hosting a radio program on design and running an interior design boutique eventually culminated into my very own design firm.
Finally, Eliza shares, in detail, how I navigate the design process with my clients by talking and listening and creating hand-drawn renderings to illustrate my visions and ideas. My client-centric approach explains why my designs are so diverse, as I base them on their geographic region and personal aesthetic and lifestyle.
Read the whole piece by Eliza Cross in Western Art & Architecture online. Contact Paula Berg Design Associates in Scottsdale and Park City for more information about my services and design work.